Same Keywords Should be in Different Campaign Type Beneficial

 

Can we use the same keywords on the different campaign and Is it beneficial for adding the same keywords in different campaign...???

Reflecting on the first part,

The same keywords, can't compete with each other even in different campaign types, such as broad, phrase, and exact...

One rule: for the same keyword that is active in all campaigns, the higher bid on any campaign will win the contribution market share, on the rest, the same keyword will remain silent until that campaign's keyword budget is out, and then the least lower bid on that keyword will start working, and so on. However, the same keywords boost other keywords in match type broad and phrases for example : If Main Keyword is blue cap then it will boost Blue cap for sport, Dark blue fashion cap...etc

Note: Blue Cap will not work for phrase's and Broad type BECUASE it's performing in Exact type.However, it boost the other keywords in phrase and broad type.

There would be other objectives sometimes, few people do that due to campaign suppression. Hence, to find the results on these keywords, they create the same duplicate campaign to watchdog the results, and some do this to secure budget with high superlative keywords and carrying high bids, while at the same time they create the parallel campaign with superlative keywords that carry defensive bidding. It's all about the motive and what they were seeking for...

Secondarily, it's better to separate the campaign by type (broad, phrase, and exact) because when you are negating negative targeting, it automatically blocks those keywords in the other two types, which would be the potential chance to lose a sale. Few keywords work well in phrases or few keywords work well in broad, it's better to separately negate them in different campaign...

The other advantage of creating separate campaign is that it would also help you study campaign reporting, such as search term reports or product targeting report...

Hopefully, it would be understandable for you all...!!!

By: Junaid Masood 

What's the Prime Day or Prime Day Deal ...?

 What's the Prime Day or Prime Day Deal .?

It's a special deal day that comes out with a flagship deal page for every customer with prime eligibility can buy with a 20 percent discount or higher through Amazon.
In other words, we can say that it's a global shopping event on Amazon as like its own Black Friday for Amazon Prime customers.

For sellers, it's an opportunity to list your product on the deal page without paying a fee for a deal, such as a lighting deal or 7 day deal...

Eligibility of the Amazon Prime Day Deal:

- The seller must offer a 20 percent discount on the average price of an item.

- The product rating should be 3 stars or higher,

- 5000 USD minimum deal size (number of units multiplied by the deal price)

When the prime day starts.?

Most likely, it comes in the 1st quarter, and Amazon blinked with the announcement of Prime Day. 

 

How to enroll as a seller during prime days.?

Simply, you should create a prime exclusive deal with a date selection of prime day.Afterward, Amazon reviews the deal, and on a specific day, they will go pin the prime tag on your items. It's the greatest opportunity for every seller to become the biggest sale grabber for his whole year. There are minimum spots available in each category, so it's better to create a deal when Amazon blinks for prime day and don't miss the chance as a seller.

 

BY: JMG

Amazon FBA (PL) Buy box Reflection

What is the buy box for FBA PL mostly connected with? 

In FBA (PL) Buy box is the Indicator to check your Account health and your Brand's Market Shares. Now, let me explain to you here how your Account health directly correlated with your Market Brand share. 

When you have higher returns/defect rates or any issue with your account health that results in losing your account health, Amazon logarithmic will gradually affect your visibility, BSR, and chances of losing the ad bidding benchmark for your items that have autonomously low visibility. Hence, we can derive from the above situation that low visibility means low conversation, which would affect your buy box in the event of a drop.

However, the market brand share is the combination of your position and conversation rate in specific brand and category keywords.
In the meantime, it would be obvious that by losing the Market brand share, you are losing potential sales with multiple factors which would be due to account health, brand awareness and Product Visibility.
 

Now, we can conclude that Account health and Market Brand Share are directly correlated. In both cases, they serve as an indicator to determine whether your buy box is over or undervalued.
 

Losing Buy Box Determination would rely on your efforts to determine whether your account's health is suffering or your market share is declining...!!!

Cracking the Code: Unveiling the Amazon Honeymoon Period and Supercharging Success with PPC Ads

Introduction: In the bustling world of e-commerce, understanding the dynamics of platforms like Amazon is essential for success. One crucial phenomenon that sellers encounter is the Amazon Honeymoon Period. In this article, we'll demystify the concept, shed light on its significance, and reveal how strategic PPC (Pay-Per-Click) ads can be a game-changer during this pivotal phase.

Unveiling the Amazon Honeymoon Period: The Amazon Honeymoon Period refers to the initial period after launching a new product on the platform. During this time, Amazon's algorithm pays special attention to the product, granting it a temporary boost in visibility and search rankings. Think of it as a window of opportunity to make a grand entrance and establish a solid foundation for long-term success.

The Impact of PPC Ads on the Honeymoon Period: While the Honeymoon Period offers a unique advantage, it's crucial to capitalize on it effectively. This is where PPC ads come into play, acting as a catalyst to amplify your product's visibility, reach, and sales velocity during this critical phase.

1. Driving Targeted Traffic: With PPC ads, you can target specific keywords and demographics, directing qualified traffic to your listing. By carefully selecting relevant keywords and crafting compelling ad copies, you can attract potential buyers who are actively searching for products like yours. This influx of targeted traffic not only boosts sales but also sends positive signals to Amazon's algorithm, reinforcing the Honeymoon Period benefits.

2. Accelerating Sales Velocity: During the Honeymoon Period, your sales velocity plays a pivotal role in determining your future ranking. By strategically allocating your PPC budget and optimizing campaigns, you can generate a surge in sales, positioning your product favorably in Amazon's search results. This virtuous cycle of increased sales and improved rankings creates a strong foundation for long-term success.

3. Enhanced Organic Ranking: The impact of PPC ads extends beyond immediate sales. When combined with an optimized listing, positive customer reviews, and stellar customer service, a successful PPC campaign during the Honeymoon Period can boost your product's organic ranking. As organic visibility increases, you'll attract even more customers without relying solely on paid ads, leading to sustained growth and profitability.

Examples of Effective Strategies: Let's dive into a couple of examples to illustrate how PPC ads can be leveraged effectively during the Amazon Honeymoon Period:

1. Keyword Targeting: Identify high-converting keywords relevant to your product and bid on them in your PPC campaigns. For instance, if you're selling organic coffee, targeting keywords like "fair trade coffee" or "sustainable coffee beans" can help you attract the right audience and capitalize on their interest.

2. Sponsored Brand Ads: Utilize Sponsored Brand Ads, which include your brand logo, customized headline, and a selection of your products. This visually appealing format not only boosts brand recognition but also enhances customer trust and engagement, driving conversions during the Honeymoon Period.

   What is Amazon honeymoon period and how PPC ads work in honeymoon periods.?

   It means initially you have 30 days automatically initially boosted listing on Amazon while you can rank more quickly than normal Amazon listing.Most probably, you run ads and if it matches the customer search query, Your product is promptly displayed.

Conclusion: Mastering the Amazon Honeymoon Period and leveraging the power of PPC ads can be a game-changer for sellers. By understanding the temporary advantages bestowed during this phase and employing strategic PPC campaigns, you can maximize visibility, sales velocity, and organic ranking. Stay ahead of the competition, capitalize on the window of opportunity, and set the stage for long-term success on Amazon's thriving marketplace.

By JMG 

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By Changing Category I Lost My Organic Amazon Spot and Know on New Category my Keyword Isn't Indexing

 Scenarios: 

If you have a seasonal Asin  that had Multiple BSR rankings in more than one category.

I noticed via helium 10 that the Listing had suddenly stopped ranking for all your top keywords. It also had no BSR and no category assigned to it at all? Further,you find out that the listing was not ranking due to “missing Browse Nodes”

I went in to the listing and read the missing browse nodes. Now after browse node update it only has BSR for one category and my top Main sales generating keywords and amazon choice badges are not there and am nor ranking. I have a feeling that my main sales keywords may have been ranking in one of the other multiple categories the asin had a BSR for.

please advice ???

Answer:

First things to check that while all the keywords are also indulged in your listing for indexing...

Secondarily, you need to check that the category you are now selling is suggesting the same keywords in campaign generation then I think you are on right track if campaign are not suggesting the same keywords then it would be possible that Amazon A9 algorithm is not understanding the optimised keywords as relevant...Change the category must require where you can grow with relevant audience...

Answered by: Junaid Masood

Influence of the retail-ready state on any PPC Ads Campian

What's the influence of the retail-ready state on any PPC ads campaign...?

Hi,

It's really good to answer this question. Always remember that the key factor to running any PPC campaign is to enhance the efficiency of the sale and create brand awareness but only running PPC campaign is not enough to reach the right audience and compete with your competitors. you must have the product in the retail ready state which helps to improve conversion for sales.

Checklist for Retail ready items;

1. SEO Title and Description

2. Quality meta images and lifestyles videos

3. At least 15 customer reviews

4. Minimum 4 Star rating 

5. Inventory in stock

6. Enhanced Content

Please note down that this is really important work with sweating. once you based the strong pillar then you need the ppc expert whose main goal should be:

Pillar of Any PPC Campaign :

1. Increase the Sale Efficiency

2. To Create Brand awareness.

3. Target Relevant Audience

4. Lower your ACOS

Please note down that it's like being a master PPC miner who finds out and hunts the performing Brand and Category keywords and negates the under-performing audience within your budgeting and improvise the usual ranking keywords in your listing to acquire optimized result for PPC campaign.

Answered By: Junaid Masood