Same Keywords Should be in Different Campaign Type Beneficial

 

Can we use the same keywords on the different campaign and Is it beneficial for adding the same keywords in different campaign...???

Reflecting on the first part,

The same keywords, can't compete with each other even in different campaign types, such as broad, phrase, and exact...

One rule: for the same keyword that is active in all campaigns, the higher bid on any campaign will win the contribution market share, on the rest, the same keyword will remain silent until that campaign's keyword budget is out, and then the least lower bid on that keyword will start working, and so on. However, the same keywords boost other keywords in match type broad and phrases for example : If Main Keyword is blue cap then it will boost Blue cap for sport, Dark blue fashion cap...etc

Note: Blue Cap will not work for phrase's and Broad type BECUASE it's performing in Exact type.However, it boost the other keywords in phrase and broad type.

There would be other objectives sometimes, few people do that due to campaign suppression. Hence, to find the results on these keywords, they create the same duplicate campaign to watchdog the results, and some do this to secure budget with high superlative keywords and carrying high bids, while at the same time they create the parallel campaign with superlative keywords that carry defensive bidding. It's all about the motive and what they were seeking for...

Secondarily, it's better to separate the campaign by type (broad, phrase, and exact) because when you are negating negative targeting, it automatically blocks those keywords in the other two types, which would be the potential chance to lose a sale. Few keywords work well in phrases or few keywords work well in broad, it's better to separately negate them in different campaign...

The other advantage of creating separate campaign is that it would also help you study campaign reporting, such as search term reports or product targeting report...

Hopefully, it would be understandable for you all...!!!

By: Junaid Masood