Amazon PPC Ads Launching Basics Tips & Tricks (Part 1)

Amazon PPC Launching Basics Tips & Tricks

 

 

It's a myth for launching any product into the amazon market. However, it varies depending on the size of the product, profit margins, market niche and competition.

However, today on this topic, I will cover generic strategy for any product launch that would be very useful to any reader.

First thing, you should keep in mind that if you are already selling on Amazon then it would not be very difficult for you to launch any new item to the customer because, you have already built the good reputation in the market and you occupied the most loyal of the customers, which will be helpful to the new product launching. Afterwards, you should not be very concerned about the retail ready status of the item, if you are dealing with variations. you can go aggressively on PPC because you hold on to the Reviews and Rating on your side. However, with a similar scenario, if you launch the new product of the same brand with a totally different class/ variation which amazon didn't consider it as variation more or less Then it’s like a cat on the bell, one may say that it would be less difficult to throw because You already build brand reputation and carries some loyalty of the customer, although you need to put the item in retail ready state and initially, you can't go aggressively on PPC ads.

The third category, which is the brand new launch, for which we should concentrate today. Keep in mind, for this purpose, you should have the PPC ad roadmap and strategy to counteract the market and competitors.

 

Budget of the campaign:

From my experience, I suggest that you should keep the total budget you will spend on PPC ads set aside and put it in the split segment for monthly expenses. I have known that most people, do not spend on PPC due to fear of the most risk of spending until they have got the return on investment. It's good to spend when you know that your item is performing well, but keep in mind that you can’t win the audience until you didn’t approach and convince them enough. Therefore, it is necessary to put aside your space budget as you will spend. No matter what the outcome would be because this is the first lesson you need to learn that you cannot win until its over.

Keep in mind that setting aside the budget is the phenomenon, when you have an idea, where you will spend.

 

Now, just split the budget campaign wisely...

 

For the auto campaign, our strategy is simple to adjust the daily budget 15 percent of the total daily budget. However, for a Manual campaign with broad and Phrase subgroup our budget should be 30 to 35 percent of the total daily budget or double of the auto campaign overall, and for the exact group our budget should be the 55 percent of the total daily budget.

 

Keep in mind that we primarily use the same sequences for the bidding strategy.

 

By JMG 

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