Amazon PPC Ads Launching Basics Tips & Tricks (Part 2)

 Amazon PPC Ads Launching Basics Tips & Tricks (Part 2)

In sequence, As we leave our topic on budgeting allocation, now By plunging deeper, you should have the recognition of the plan for the first three months. Most common mistake, we do unconsciously that we spend heavy money on the auto and manual campaign even our product is not in retail ready state. Please keep in mind, at first you should start with the exact manual campaign with a minimum daily budget of $15 USD.

Now the question arises why I say this.

Because We're not allowed to dive until we have the lifeboat. Therefore, first of all, you need to bring your item into ready retail condition. please note that the retail checklist is referenced below:

• SEO Title and Description
• Colorful life images and video
• At lest 1o to 15 reviews in pocket
• Rating should be above than 4
• Inventory is in stock
• Optimized Enhance EBC Content.

From above description, it can be evaluated that we can get all the things except review and ratings.

Yes, it’s necessary to when your inventory is about to amazon warehouse evaluation. you must immediately apply for the Amazon vine program, while the available inventory goes to the Amazon vine community as gifts for in return of reviews.

So far, what we need to do is limit ourselves to the small budget outlined above until we are in a position to aggressively advertise. Once, you have 3 to 4 reviews published by Amazon reviewers. Then you need to upgrade your budget up to 30 percent of the total budget and unlock the auto campaign with a low auction that would be from the minimum 0.35USD.

Now, you have the question in mind, why not the Manual Broad and Phrase because they do not progress on the low bidding as affective as the automatic campaign do. In addition, the automatic campaign is self-driven by Amazon itself based on their customer evaluation logarithm according to your list content. 

Believe me, it's the best way to capture the relevant audience. The most common mistake people make is that they add negative targeting before start the campaign that would put the negative impact ahead of it worth making the appropriate optimization.

However, you may add the negative keyword that you are currently executing in exact manual campaign. 

However, it is suggested that you do not need to add keywords in the negative target based on analytics of other softwares.

Then, in order to obtain at least 10 to 15 reviews, it would take 20 to 30 days. Therefore, it is worthwhile not to go aggressively until you are ready to go aggressively on ppcs advertisements.

Once you touched the mark of 10 reviews only then its time to open the new wide of manual broad and phrase campaign. 

Keep in mind that Campaign keywords should be the result obtained from the automated and manual exact campaign. In addition, you need to increase the budget to 25 per cent of the total daily limit and distribute in the order outlined above.

Please remember that it is the myth that few people deny negative keywords to the campaign conducted manually as a result of the auto campaign. Yes, we can take the result of good performing keywords in manual targeting But we can't take the keyword for negative targeting from the auto campaign to push into the manual broad and phrases campaign. Meanwhile, if you have experience in evaluating irrelevant keywords, it is best to add into the manual campaign as negative targeting but never add the category relevant keywords as negative targeting in manual campaign until you overviewed the results of them in manual campaign.

Once, you are tapping the manual broad campaign, it's suggested that you should add the modified keywords or long tail keywords. Modified keywords restrict the manual broad campaign to the most relevant audience as per specific keyword. For phrase campaign, it’s better to add category keyword and long tail keywords.

For Manual exact campaign, you always need the superlative category keywords plus brand keywords. Don't worry, it will increase your ACOS because of the high bid for the brand keyword, but it also has value for your brand and will eventually improve your ranking for a second buyer to search for your brand keyword.

 

To be Continued...

 

By Junaid M.

Amazon PPC Ads Launching Basics Tips & Tricks (Part 1)

Amazon PPC Launching Basics Tips & Tricks

 

 

It's a myth for launching any product into the amazon market. However, it varies depending on the size of the product, profit margins, market niche and competition.

However, today on this topic, I will cover generic strategy for any product launch that would be very useful to any reader.

First thing, you should keep in mind that if you are already selling on Amazon then it would not be very difficult for you to launch any new item to the customer because, you have already built the good reputation in the market and you occupied the most loyal of the customers, which will be helpful to the new product launching. Afterwards, you should not be very concerned about the retail ready status of the item, if you are dealing with variations. you can go aggressively on PPC because you hold on to the Reviews and Rating on your side. However, with a similar scenario, if you launch the new product of the same brand with a totally different class/ variation which amazon didn't consider it as variation more or less Then it’s like a cat on the bell, one may say that it would be less difficult to throw because You already build brand reputation and carries some loyalty of the customer, although you need to put the item in retail ready state and initially, you can't go aggressively on PPC ads.

The third category, which is the brand new launch, for which we should concentrate today. Keep in mind, for this purpose, you should have the PPC ad roadmap and strategy to counteract the market and competitors.

 

Budget of the campaign:

From my experience, I suggest that you should keep the total budget you will spend on PPC ads set aside and put it in the split segment for monthly expenses. I have known that most people, do not spend on PPC due to fear of the most risk of spending until they have got the return on investment. It's good to spend when you know that your item is performing well, but keep in mind that you can’t win the audience until you didn’t approach and convince them enough. Therefore, it is necessary to put aside your space budget as you will spend. No matter what the outcome would be because this is the first lesson you need to learn that you cannot win until its over.

Keep in mind that setting aside the budget is the phenomenon, when you have an idea, where you will spend.

 

Now, just split the budget campaign wisely...

 

For the auto campaign, our strategy is simple to adjust the daily budget 15 percent of the total daily budget. However, for a Manual campaign with broad and Phrase subgroup our budget should be 30 to 35 percent of the total daily budget or double of the auto campaign overall, and for the exact group our budget should be the 55 percent of the total daily budget.

 

Keep in mind that we primarily use the same sequences for the bidding strategy.

 

By JMG 

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Best Strategy For Amazon Backend Keywords Utilization

 

Amazon Backend Search Term

 

As we all know, in SEO optimization, the main thing is to acquire the data of superlative keywords with high search volume, which are most relevant to your search term and then utilize them in your listing for indexing and ranking. As likewise, Backend search terms are those keywords and part of SEO that help you to index and rank your product listing to grow your business.

More specifically, Amazon Backend keyword phrase/words is the best way to help you to index and rank your product listing for more visibility of your product in Amazon search terms, but slightly different. These keywords are invisible to buyers in a product listing, like the front-end keywords, which are displayable on the product listing for buyers in the shape of Amazon product title, bullet point or description/A plus content.

 

Normally, one seller optimizes his listing by using the extensive keyword in his title, bullet point and Description/A plus content. However, the Amazon backend search term allows you to extend your keyword range for the Amazon search engine. Statistically, this would bring more visibility to your product on Amazon and higher the chances of sales conversion.

 

How to Optimize the Backend search term?

There are multiple ways to optimize your backend search term but we will discuss here the basics of it which are mentioned below:

 

• Don’t use punctuation, exclamatory marks and singular or plural keywords at a time. To distinguish your keywords from other keywords, you need simple space.
• You can put the nuts into cracks by proper utilization of the search term 250 bytes.
• It's better to use the keywords with no reputation in the main front-end listing because using the same keyword, again and again, is just a waste of the new keyword potential to rank your profile.
• Try to keep the keywords in logical order. For Example: Don’t use a Cap with Black Color
• rather Black Color Cap.
• Don’t use the brand identifier keywords, try to make it simple with non-branded keywords that would bring better results.
• Don’t use the keyword stuffing method by using high superlative phrases because it distrusts the buyer and the Amazon A9 algorithm.
• Don’t use keywords that would violate the Amazon community guidelines. For example, smoking, E-Cigarettes.
  
• Always check the backend keyword performance with keyword performance tools. You can also check the keyword performance by putting the ASIN with space and keyword in the search bar to check the keyword performance or you can use the tool to check the performance of your keyword index.
  

 

How to add the Backend Search Terms in Amazon Seller Central Account?

• Login to your Seller Central Account
• Visit Inventory Edit Tab
• On the Product Detail Tab
• At the bottom of the right you will find the Generic Keyword tab. Just add your backend search word and save it.

 

Final Conclusion:

In this topic, I have covered the overview concept of the Amazon backend search term and its importance. 

Please remember that on Amazon you are not selling your product. Besides, you are also selling the keywords that play the pivotal role in the listing index, ranking and PPC ads for keyword targeting. Hence, the right use of the front-end / backend keywords always improves your visibility and conversion.

 

By: Junaid Masood