Amazon PPC Ads Launching Basics Tips & Tricks (Part 2)

 Amazon PPC Ads Launching Basics Tips & Tricks (Part 2)

In sequence, As we leave our topic on budgeting allocation, now By plunging deeper, you should have the recognition of the plan for the first three months. Most common mistake, we do unconsciously that we spend heavy money on the auto and manual campaign even our product is not in retail ready state. Please keep in mind, at first you should start with the exact manual campaign with a minimum daily budget of $15 USD.

Now the question arises why I say this.

Because We're not allowed to dive until we have the lifeboat. Therefore, first of all, you need to bring your item into ready retail condition. please note that the retail checklist is referenced below:

• SEO Title and Description
• Colorful life images and video
• At lest 1o to 15 reviews in pocket
• Rating should be above than 4
• Inventory is in stock
• Optimized Enhance EBC Content.

From above description, it can be evaluated that we can get all the things except review and ratings.

Yes, it’s necessary to when your inventory is about to amazon warehouse evaluation. you must immediately apply for the Amazon vine program, while the available inventory goes to the Amazon vine community as gifts for in return of reviews.

So far, what we need to do is limit ourselves to the small budget outlined above until we are in a position to aggressively advertise. Once, you have 3 to 4 reviews published by Amazon reviewers. Then you need to upgrade your budget up to 30 percent of the total budget and unlock the auto campaign with a low auction that would be from the minimum 0.35USD.

Now, you have the question in mind, why not the Manual Broad and Phrase because they do not progress on the low bidding as affective as the automatic campaign do. In addition, the automatic campaign is self-driven by Amazon itself based on their customer evaluation logarithm according to your list content. 

Believe me, it's the best way to capture the relevant audience. The most common mistake people make is that they add negative targeting before start the campaign that would put the negative impact ahead of it worth making the appropriate optimization.

However, you may add the negative keyword that you are currently executing in exact manual campaign. 

However, it is suggested that you do not need to add keywords in the negative target based on analytics of other softwares.

Then, in order to obtain at least 10 to 15 reviews, it would take 20 to 30 days. Therefore, it is worthwhile not to go aggressively until you are ready to go aggressively on ppcs advertisements.

Once you touched the mark of 10 reviews only then its time to open the new wide of manual broad and phrase campaign. 

Keep in mind that Campaign keywords should be the result obtained from the automated and manual exact campaign. In addition, you need to increase the budget to 25 per cent of the total daily limit and distribute in the order outlined above.

Please remember that it is the myth that few people deny negative keywords to the campaign conducted manually as a result of the auto campaign. Yes, we can take the result of good performing keywords in manual targeting But we can't take the keyword for negative targeting from the auto campaign to push into the manual broad and phrases campaign. Meanwhile, if you have experience in evaluating irrelevant keywords, it is best to add into the manual campaign as negative targeting but never add the category relevant keywords as negative targeting in manual campaign until you overviewed the results of them in manual campaign.

Once, you are tapping the manual broad campaign, it's suggested that you should add the modified keywords or long tail keywords. Modified keywords restrict the manual broad campaign to the most relevant audience as per specific keyword. For phrase campaign, it’s better to add category keyword and long tail keywords.

For Manual exact campaign, you always need the superlative category keywords plus brand keywords. Don't worry, it will increase your ACOS because of the high bid for the brand keyword, but it also has value for your brand and will eventually improve your ranking for a second buyer to search for your brand keyword.

 

To be Continued...

 

By Junaid M.