As an online retailer, Amazon provides businesses with a wide range of advertising options to reach potential customers. One of the most effective ways to maximize your return on investment (ROI) with Amazon display ads is to use advanced tactics such as retargeting and lookalike audiences.
Retargeting involves showing ads to customers who have previously interacted with your brand but did not make a purchase. Lookalike audiences, on the other hand, involve targeting customers who share similar characteristics to your existing customers. Here's how you can use these advanced tactics to boost conversions with Amazon display ads.
- Retargeting Your Website Visitors
Retargeting involves showing ads to customers who have visited your website but did not make a purchase. By using retargeting ads, you can remind these customers of the products they viewed on your website and encourage them to return to make a purchase.
To set up a retargeting campaign on Amazon, you'll need to install a tracking pixel on your website. This will track the behavior of your website visitors and allow you to show them relevant ads on Amazon.
For example, if a customer visits your website and views a product page for a pair of shoes but doesn't make a purchase, you can use retargeting ads to show them an ad for the same pair of shoes on Amazon.
- Targeting Lookalike Audiences
Lookalike audiences involve targeting customers who share similar characteristics to your existing customers. This allows you to expand your reach and target customers who are more likely to be interested in your products.
To set up a lookalike audience campaign on Amazon, you'll need to upload a list of your existing customers. Amazon will then use this list to find customers who share similar characteristics, such as demographics, interests, and purchasing behavior.
For example, if you sell pet products and have a list of existing customers who have purchased dog food, you can use a lookalike audience campaign to target customers who share similar characteristics to your existing dog food customers.
- Combining Retargeting and Lookalike Audiences
To maximize your reach and increase your chances of converting customers, you can combine retargeting and lookalike audiences in your Amazon display ad campaigns. This allows you to target customers who have already shown an interest in your brand and those who share similar characteristics to your existing customers.
For example, you can use retargeting ads to show an ad for a product a customer previously viewed on your website, and then use lookalike audiences to target customers who share similar characteristics to your existing customers.
In conclusion, using advanced tactics such as retargeting and lookalike audiences can be highly effective in boosting conversions with Amazon display ads. By reminding customers of the products they viewed on your website and targeting customers who share similar characteristics to your existing customers, you can expand your reach and increase your ROI.
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Advanced Tactics for Amazon Display Ads: Using Retargeting and Lookalike Audiences to Boost Converts
BY: JMG
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