Methods of Adding Multiple Categories to One ASIN on Amazon
- Contact Amazon Seller Support: Another way to list an ASIN in multiple categories is to contact Amazon Seller Support and request that the product be added to additional categories. You will need to provide the ASIN and the categories you want the product to be listed in.
- Use a third-party listing tool: Some third-party listing tools, such as Listing Mirror or Sellbrite, allow you to easily list products in multiple categories on Amazon.
- Adding Multiple Categories to a Parent ASIN with Variation Listings on Amazon: Here's how you can add multiple categories to a parent ASIN that has variation listings:
Create a parent ASIN: First, create a parent ASIN for your product, such as a t-shirt. The parent ASIN should represent the product in general and include all relevant information.
Create variation listings: Next, create variation listings for each variation of the product, such as different sizes and colors of the t-shirt. Each variation listing should include specific information about the variation, such as size and color.
List variations in appropriate categories: When listing your variations, choose the most appropriate category for each variation. For example, if you have a red t-shirt in size large, you could list it in both the "Clothing, Shoes & Jewelry" category and the "Men's Clothing" category.
Ensure compliance with Amazon policies: Make sure that each variation listing complies with Amazon's guidelines and policies for the category it is listed in.
Example: Let's say you are selling a set of wireless headphones with different colors and sizes. You can create a parent ASIN for the headphones and then create variation listings for each color and size. You can then list each variation in the most relevant category, such as "Electronics" and "Headphones" for the general parent ASIN and "Women's Fashion" or "Men's Fashion" for variations with specific colors.
4. Use the "Add a Product" tool: One way to add an ASIN to multiple categories is by using the "Add a Product" tool on Amazon Seller Central. When adding a new product, you can select multiple categories that are relevant to the product. For example, if you're selling a wireless speaker, you could list it in both the "Electronics" and "Home Audio" categories.
Here's how you can add multiple categories to your ASIN on Amazon, follow these steps:
- Log in to your Amazon Seller Central account and navigate to the "Inventory" tab.
- Create a new product listing or edit an existing one.
- Select the primary and secondary categories for your product.
- Click on "Browse categories" under the "Vital Info" section to search for and select additional categories.
- Save your changes and your product will now be listed in multiple categories on Amazon.
It's important to note that each category on Amazon has its own Best Sellers Rank (BSR), so listing a product in multiple categories means that it will have multiple BSRs. This can be both an advantage and a challenge, which we'll explore in more detail below.
The Benefits of Listing a Product in Multiple Categories on Amazon
Listing your product in multiple categories on Amazon offers several benefits, including:
- Increased Visibility: By listing your product in multiple categories, you increase the chances of potential customers discovering your product through different search paths. For example, if your product is a coffee mug, it might be listed in both the Home & Kitchen category and the Kitchen & Dining category. This means that customers who are browsing either of those categories could potentially come across your product.
- Improved search ranking: By listing your product in multiple categories, you increase its chances of ranking higher in Amazon's search results. This is because Amazon's search algorithm considers a product's relevance to the search query and its sales history within a given category.
- Increased Credibility: Listing a product in multiple categories can help establish your product as a versatile and high-quality item. Customers may be more likely to trust a product that is listed in multiple categories, as it suggests that the product is applicable to a variety of situations.How to Optimize Your Product Listings for Multiple Categories on Amazon
To optimize your product listings for multiple categories on Amazon, consider the following tips:
1. Choose Relevant Categories: When selecting additional categories for your product, make sure that they are relevant to the product and its features. Avoid selecting categories just for the sake of listing in more categories, as this can confuse customers and hurt your sales.
2. Optimize Your Keywords: Make sure that you're using relevant keywords in your product title, description, and bullet points. Use tools like Amazon's search bar and third-party keyword research tools to identify high-volume and relevant keywords to include in your listings.
3. Create Unique Listings: If you're listing a product in multiple categories, make sure that each listing is unique and tailored to the specific category. This will ensure that customers browsing each category find relevant information about your product.
Understanding Best Sellers Ranks (BSRs) on Amazon and How They Vary by Category
A product's Best Sellers Rank (BSR) is a numerical ranking that reflects its sales performance relative to other products in its category. BSRs vary by category and are updated hourly. The lower the BSR number, the better the product is performing in its category.
To track and analyze the performance of your product listed in multiple categories, monitor its BSRs in each category. This will give you insight into which categories are generating the most sales and where you may need to adjust your marketing strategy.
It is not possible for an ASIN (Amazon Standard Identification Number) to have multiple Best Seller Ranks (BSRs) within the same category on Amazon's marketplace. Each ASIN can only have a single BSR within a given category at any given time.
However, a product can have multiple BSRs if it is listed in multiple categories. This means that the product will have a separate BSR for each category in which it is listed, reflecting its performance within that specific category.
The Potential Drawbacks of Listing a Product in Multiple Categories on Amazon and How to Mitigate Them
While there are many benefits to listing your product in multiple categories on Amazon, there are also some potential drawbacks to consider. These include:
- Duplicate content: Listing your product in multiple categories may result in duplicate content, which can negatively impact your search ranking. To mitigate this, customize your product description and bullet points for each category.
- Increased competition: Listing your product in multiple categories may increase competition and make it harder to stand out. To mitigate
Note: Amazon allows certain categories to be listed in multiple categories, while others only allow for a single category per product.
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By JMG
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