Amazon PPC and the Sales Funnel: Understanding the Customer Journey

As an online retailer, it's crucial to understand the customer journey and how it relates to your Amazon PPC campaigns. The sales funnel is a useful tool to help visualize the customer journey, from initial awareness to final purchase. By understanding where customers are in the sales funnel, you can create targeted Amazon PPC campaigns that are more likely to convert.

Here's how to use the sales funnel to optimize your Amazon PPC campaigns:

1. Awareness: Targeting Prospective Customers

At the top of the funnel, customers are in the awareness stage, which means they are just learning about your brand and products. To target customers in this stage, you can create Amazon PPC campaigns that target relevant keywords and categories, as well as use display ads to increase brand awareness.

For example, if you sell fitness equipment, you can create an Amazon PPC campaign that targets keywords such as "home gym equipment" or "fitness gear." You can also use display ads to target customers who are browsing relevant categories, such as "fitness and exercise equipment."

2. Consideration: Providing Value to Customers

In the consideration stage, customers are evaluating different options and considering purchasing from your brand. To convert customers in this stage, you need to provide value and show why your products are the best choice.

One effective strategy is to use Amazon PPC campaigns that focus on product benefits and unique selling points. You can also use retargeting campaigns to show ads to customers who have previously interacted with your brand.

For example, if you sell natural skincare products, you can create an Amazon PPC campaign that highlights the benefits of your products, such as "organic ingredients" or "cruelty-free." You can also use retargeting campaigns to show ads to customers who have previously viewed your products but didn't make a purchase.

3. Decision: Closing the Sale

At the bottom of the funnel, customers are ready to make a purchase. To close the sale, you need to make it as easy as possible for customers to buy your products. This means creating Amazon PPC campaigns that focus on product features, pricing, and availability.

For example, if you sell home appliances, you can create an Amazon PPC campaign that highlights the features of your products, such as "energy-efficient" or "smart technology." You can also use campaigns that focus on pricing, such as "limited-time discount" or "free shipping."

By understanding the customer journey and the sales funnel, you can create targeted Amazon PPC campaigns that are more likely to convert. From targeting prospective customers with relevant keywords and categories, to providing value to customers and closing the sale, the sales funnel can help you optimize your Amazon PPC campaigns for success.

 

To watch video on this topic, kindly click on the link below:

Amazon PPC and the Sales Funnel: Understanding the Customer Journey  

 

By JMG 

Reach us:
Instagram:  jmgecommerceno1
Facebook:  JMGEcommerceno1
Youtube:     JMGEcommerce
Blog:           https://jmgecommercetipstrickssolution.blogspot.com

 

Labels:

#amazonprivatelabel, #amazonfbaprivatelabel, #amazonprivatebrands, #amazonprivatelabelstrategy, #amazonprivatelabelcost, #profitableprivate labelproducts, #amazonlabelproducts, #JMGEcommerce